Yet another, different, example of excellent product display is that of Salomon ski gear. This display piles excitement on top of an already exciting product with the use of strong lighting to draw attention to the products, graphics that contribute to the overall exhibit theme, and dimensionality provides balance between product and exhibit display.
For example, the skis and background graphics have balanced lighting that focuses attention equally on both facets of the display, preventing one factor from over powering the other in the viewer’s mind. The skis alone would not capture the imagination, so the graphic catches the eye and pulls in the viewer, enabling the customer to focus in on the product’s design. Depth is created by placing the skis out front of the graphics, with the lighting helping to separate the skis from the background graphics to further a sense of dimension.
Product display is vital in many different ways, and each tradeshow exhibit requires a custom approach that works best for a given product. In the Royal Robbins example, the entire display exhibit is meant to complement the brand and product, while the Scott case shows that a strong product should be left to stand on its own with the assistance of subtle, simple design elements.