Spotlight : MX Booth Financial Brand Forum 2018
This week, we’ll focus on a booth that is near and dear to our hearts for many reasons, one of which is the stellar and eye-catching lighting: the MX booth at the Financial Brand Forum 2018. We had to think outside the box to come up with a lighting installation that would combine haphazard with clean, intentional with accidental. Anyone familiar with framework or construction in general knows that creating a piece with odd intersecting angles can be a challenge to say the least and takes a very unique mind.
Be Bold (and Bright)
mackenzie EXHIBIT has a tendency to enjoy going above and beyond on our booths, and luckily we have clients like MX that are happy to go along with us on the crazy journey that leads to creating something truly beautiful. At an event that has a tendency to lean more toward traditional, we created a booth that stood out from the rest — and not just because of its two-story structure.
“This two-story 20×30 island exhibit booth was a first for The Financial Brand Forum. It literally took exhibits to the next level, with two conference rooms for private meetings upstairs — both impressive and gorgeous!” — The Financial Brand
For us, what really took this booth above and beyond was the lighting. Ranging from a stark and clean back-lit MX logo to a panel of no less than nine television screens that acted as a single unit to perhaps the most visually interesting pieces of the whole exhibit: a lighting installation that looks almost like pickup sticks scattered across a floor, but created larger-than-life and brightly lit from behind.
Watch the video below to see the MX booth come to life from start to finish.
Why We Do It
Of course we want you to watch the entire video to see what went into the design, construction, and completion of the MX booth, but if you’re pressed for time, go ahead and fast forward to around the 2:15 mark. That’s why we do what we do — the look of joy and shock on our customers’ faces when they see their booth for the first time. The sense of pride that clients feel standing in their booth at a show and thinking, “yeah, this is my company and it’s the coolest thing around.” The ability to bring happiness from constructive chaos. There isn’t another industry quite like the exhibit design industry, and there’s no place mackenzie EXHIBIT would rather be.
MX Booth Inspiration
Has this gorgeous booth inspired you to set up your trade show game? Good — we’re here to help. Reach out to us here and let our creative geniuses get to work on developing a booth that will make you feel the way our client did in the video above.
